Marketing Strategy
The Root Center’s marketing program will focus on increasing its visibility in the community. Participating organizations will carry information about The Root Center and how we are contributing to the quality of said organizations. Informational brochures and other media (such as newsletters) will be distributed to these organizations on a quarterly basis. The Root Center will serve as a hands-on learning environment for the public to see how green building, clean energy and other sustainable technology can be effectively used in most architectural designs and to run appliances, heating elements and even farm equipment. Through the demonstration of combinations of emerging technologies, the public will be drawn to our organization as they search for a way to minimize use of fossil fuels. As The Root Center grows and acquires more land, we will develop a community center where we will host concerts, festivals, farmer’s markets, educational speakers and the like, providing a higher profile for The Root Center and a greater quality of life for the community.